Charli D’Amelio is the first creator of TikTok, reaching a record of 100 million followers. Only two other people exceeded 50 million. On TikTok, her feat dwarfs many global film and music superstars such as Will Smith, Kylie Jenner and Ariana Grande.
This also means that she reached the milestone of 100 million subscribers in record time. Judging from this record, it took 14 years for any channel on YouTube to reach 100 million.
D’Amelio only started to release on TikTok in May 2019, and the app was officially launched on the market in August 2018. A year ago, she had about 6 million followers on TikTok. This is a huge milestone for her and the Tiktok app.
However, her eyes may be elsewhere. In recent months, she launched a podcast, further expanded to YouTube, and announced that she had signed a book deal, which included multiple events she participated in.
As many creators have observed, once they succeed on one platform, they usually expand to other social networks and traditional media settings.
When any platform is changed and it compromises creators’ ability to stay relevant, it enables them to expand their followers, interact with fans in more channels and activate a backup plan.
Take YouTube creators as an example. They found that the algorithm changes seemed to highlight certain video types, but they were later downgraded.
The commercial aspects that remain on the platform cannot be concealed. Therefore, the ability to make money is the motivation of the creators who choose to keep or exit the platform.
As an incentive measure, TikTok has begun to provide bonuses to creators, but so far, the returns seem to be not encouraging. Creators also do not have the extensive ability to sell goods directly through the app.
This means there are two main ways TikTok stars can make money by recording ads, or they may decide to quit the app for other opportunities.
The D’Amelio sisters started a podcast together, and both of them are trying to use traditional YouTube templates to build their own followers.
Their parents Heidi and Marc also started to increase their audience. They all have their own TikTok and other social media tools, and occupy an important position in the “D’Amelio Family” account on the same platform.