The Apple iPhone 12 series has achieved great success in the smartphone market. But now, a new report shows that the company’s 2020 iPhone series shipments have exceeded 100 million units.
According to a report from Counterpoint Research, the Cupertino-based giant iPhone 12 series sold more than 100 million units in just seven months after its launch. In addition, the brand achieved this milestone two months earlier than its predecessor, the iPhone 11 series. It is worth noting that the United States is a key market. Between December 2020 and April 2021, this region only accounted for 40% of global iPhone 12 Pro Max sales.
During this period, the average selling price of Apple’s iPhone has also risen, with the starting price of its high-end iPhone 12 Pro Max at US$1,099. The report further added that in the first seven months after its launch, the company’s revenue from the iPhone 12 series was 22% higher than that of the iPhone 11.
Nevertheless, due to consumer frenzy after the coronavirus pandemic, various other smartphone OEM manufacturers have also seen overall growth. On the other hand, sales in the entire market fell by 12.5% last year. Counterpoint also added that the iPhone 12 Pro Max, iPhone 12 and iPhone 12 Pro models also accounted for the top three in the smartphone market, and these three devices alone accounted for 22% of all sales.