Today in this article we examine the four biggest and best social media platforms for online marketing. They represent the biggest social platforms out there right now, and in fact if you are not using atleast one of them, then you are not using social media.

They include the following.

Now let look at a brief description for the four of them.


This is the largest social media platform on this list and by a large margin.

Facebook allows users to connect with friends, family, and acquaintances across the globe. And with more than 2 billion active monthly users (yes, billion with a B), this is likely preaching to the choir since you’re probably already on the site. It should be a perfect place to reach your customers.


Twitter is a social platform that allows brands and users to communicate via short messages also known as “tweets.” Though the messages are limited to 280 characters or less, they can be powerful ways to market your business.

And with more than 336 million monthly active users, your business should be able to find your market niche within the social media platform.


Though it’s had some contenders, YouTube remains the largest and most popular video-sharing platform in the world with more than 1.8 billion monthly active users.

The platform is great for sharing videos and music as well as live streaming content across the web. It’s a powerhouse for any of your video needs.


After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month.

The social media platform allows users to share photos and videos, and even hosts live streaming capabilities. The app is also rich in tools for marketers to advertise and promote their brands.

Ezegbunam Chinonso Benjamin is a tech enthusiasts with Love for Smartphones, Laptops, Computers, Cars etc. He is currently an under graduate of University Of Jos.

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