Samsung released the Galaxy A21 smartphone in April this year. The latest information shared by a South Korean publication (via) shows that the company may launch the Galaxy A22 5G as its successor in the second half of 2021. This device is expected to be the cheapest Samsung mobile phone that supports 5G.
The Galaxy A32 5G, which is expected to debut in early 2021, will still be the cheapest 5G phone in the first half of this year. A recent report suggests that it may be powered by the Dimensity 720 5G chipset. In the European market, the price of this phone may be about 299 euros (about 365 US dollars).
The location of Galaxy A22 5G may be lower than Galaxy A32 5G. The new report claims that its price may be around 200,000 won (about 185 US dollars).
This phone will compete with low-cost 5G phones from Chinese brands such as Huawei, Xiaomi, OPPO and Vivo.
In 2018, Samsung adopted an ODM order system to allow Chinese companies to design and produce their smartphones. In 2019, Samsung increased the proportion of mobile phone manufacturers through ODM.
This strategy was adopted to increase its market share in emerging markets such as China and India. The ODM strategy has led to strong opposition among parts suppliers that previously worked with Samsung.
Therefore, it proposed the JDM (Joint Development and Production) strategy, in which Samsung was partially involved in the selection of the main specifications of the product.
According to reports, Samsung will jointly develop and manufacture the Galaxy A22 5G with Chinese companies such as Wingtech and Hwachin. It will be sold in emerging markets such as India and Southeast Asian countries. Hope that the report coming early next year will release more information on the Galaxy A22 5G.