After being independent of Huawei, Honor is currently working hard to strengthen its offline layout and offline distribution channels. The company is expanding the number of its physical retail stores and has increased the number since September.
According to a report by TechSina, Honor has opened a number of new stores in its home country, China. New retail stores can be found in Chengdu, Lanzhou, Wuhan and Xiamen, and other areas will be included soon.
In addition, according to reports, the Chinese cheap smartphone manufacturer is even working on the construction of two new Honor experience stores, which will open sometime in December 2020.
One of the experience stores will be in Chengdu MixC, and the other will be in Nanjing Gemdale Plaza. The third Honor experience store is also scheduled to open in January 2021 and will be in Taiyuan City.
This shows the company’s accelerated attention to offline channels since 2015. As of the end of 2019, there were more than 2,300 offline Honor stores in China.
Looking back on July 2020, Honorary President Zhao Ming stated in an interview that the company’s offline sales exceeded online sales for the first time in the past six months.
For those unknown, Huawei sold Honor to Zhixin New Information Technology Co., Ltd. in November. Now, with the recent aggressive promotion of offline sales, Huawei’s former subsidiary may become its competitor in the Chinese smartphone market.