Europe has released the latest market research data for the third quarter (Q3) of 2020. Of particular interest is the performance of Western Europe, where the lockdown triggered by COVID-19 has shut down some of the most vulnerable economies. Although the smartphone industry has been hit, the latest data shows that some brands have regained their feet.
Although Samsung’s shipments dropped from 11 million units in the third quarter of 2019 to 10.3 million units in the third quarter of 2020, it still maintained its number one position.
This gives Samsung a cool 3.6% share in this market. Apple ranked second with 8.2 million shipments, accounting for 28.5% of the market share.
Although Xiaomi ranked third, it is surprising that Huawei dropped to fourth with only 2.5 million units shipped throughout the quarter.
This is an astonishing decline of 58.7% from the year-on-year performance of the Chinese market leader. Moreover, this clearly shows how the US sanctions have hit the company. However, Huawei’s loss is Xiaomi’s gain, as the company sold 3.7 million smartphones in the third quarter of 2020.
Considering that the brand sold only 1.5 million smartphones last year and controlled a 4.8% market share, this represents a year-on-year increase of 151%.
OPPO once again won from Huawei’s predicament because its shipments increased from 100,000 units in the third quarter of 2019 to 900,000 units in the third quarter of this year.
This represents a 566.2% year-on-year increase. Overall, 28.8 million smartphones were sold in Western Europe in the third quarter.
Due to the second blockade of Western European markets such as the United Kingdom, Spain and France, this quarter may also be hit.