The release of the Apple iPhone 12 series has won wide acclaim worldwide. Now, analysts believe that the company’s new product shipments will increase by 38% over the same period last year.
According to a report by AppleInsider, the Cupertino-based giant has increased orders with its assembly partners in the first quarter of next year.
So far, the iPhone 12 series has achieved great success in the market, and the demand momentum is expected to continue to move forward next year. In addition, this demand is expected to remain stable until 2021.
According to analysts’ forecasts, by the first quarter of 2021, shipments are expected to be approximately 51 million units.
This number is higher than the previous report, which believed that the number was about 47 million units.
The expected increase in shipments is mainly for the basic iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. It is estimated that during this period, shipments of the low-end iPhone 12 mini will remain relatively unchanged.
An important market for Apple is China. Data findings show that in November 2020 alone, more than 6 million iPhone 12 series were shipped in this region.
This figure accounts for about 20% of the total market share and also marks a new high over the years. In addition, the company’s current goal is to produce 79 million units, which is 13% higher than the same period last year.