Despite the postponement, Apple’s iPhone 12 series was launched to the depressed market, resulting in higher-than-expected demand. Now, the Cupertino-based supplier is trying to meet the growing needs of operators and consumers by increasing production and starting overtime.
According to industry sources, iPhone suppliers are trying to solve the limited inventory of the latest flagship product lineups in many markets.
According to a DigiTimes report, due to the large number of bookings made by telecom and channel operators, even in certain regions, the delivery lead for iPhone 12 series bookings will continue for 2 to 3 weeks or even 3 to 4 weeks.
It is worth noting that Apple iPhone assemblers Foxconn and Pegatron, and camera module supplier Genius Electronic Optical (GEO) have further increased overtime hours and are hiring more workers to increase production.
In addition, as the source pointed out, this tightening has also extended to parts-related suppliers who are also required to increase supplies.
According to reports, GEO added overtime to its iPhone product line in November and December, which is also the holiday season when demand usually surges.
In the competition between Apple, Samsung and other Chinese smartphone manufacturers, this kind of overtime push has also come, and they are vying to grab a larger market share at the expense of Huawei.