A report recently released by South Korea indicated that after 9 consecutive years of continuous growth in global sales, the global high-tech giant Samsung may not be able to reach the 300 million threshold of its various mobile phone products this year.
According to a South Korean report, it is estimated that manufacturers are expected to ship about 270 million mobile phones this year.
Although the report by ithome did not emphasize the possible reasons for the sharp decline in exports, the coronavirus pandemic definitely should be the main reason for this decline.
By the end of the third quarter of 2020, Samsung confirmed that it had exported about 189 million units. As the pandemic and other factors have greatly changed its forecast, this is still a considerable number from this year’s perspective.
According to the latest update of the South Korean technology giant, its goal is to eclipse the sales of 307 million units by 2021 by expanding the lineup of mid- and low-end 5G smartphones and promoting the continuous expansion of foldable models.
It is estimated that there will be 307 million mobile phones by 2021, of which about 287 million will be smart phones, and the remaining 7% (about 20 million) will come from stable feature phones.
It can also be predicted that of Samsung’s estimated 287 million smartphone exports, 50 million will be flagship models.
Recently, Samsung has been entering the European market and is likely to sign some 5G supply contracts with some European mobile telecom operators. This is the basis for its success in the US market, even in the face of the coronavirus pandemic.