Counterpoint Research released a report on the Canadian smartphone market in the third quarter of 2020. According to the report, the market grew by 13% year-on-year, with Apple and Samsung accounting for 86% of overall sales, and operators selling more 5G devices.
Due to suppressed demand and back-to-school promotions, smartphone sales in Canada increased in the third quarter of 2020.
Although consumers have begun to visit physical stores, online sales remain strong. When talking about brands, Apple is the market leader with 56% of the overdraft market share, followed by Samsung with 33%.
Even with the launch of the iPhone 12 series in October, the US technology giant’s sales have increased by 7% year-on-year. On the other hand, South Korean technology giants grew 21% year-on-year.
Apple occupies 6 positions in the list of the top 10 best-selling devices, and the iPhone 11 is still the best-selling device on the market.
The remaining four locations were acquired by Samsung. In addition, LG, Google and Motorola ranked third, fourth and fifth with 4%, 3% and 3% overdraft market shares respectively. Galaxy S10 series, Galaxy S20 series (including Galaxy S20 FE), Galaxy A51, LG Velvet 5G, LG K51, LG K41S, Pixel 4a and Moto E (2020) are the smart phones with the best performance.
Finally, the number of 5G models has increased from 3 in March 2020 to 14 in November 2020. Although most of them are high-end phones, as of October, sales of active 5G devices in Canada have exceeded 500,000.