TikTok’s great success has attracted a lot of censorship from the United States. As other social media companies try to emulate the foundation of TikTok’s success, mass adoption has also attracted competition.
This is done by introducing features that allow users to post short videos on other social media platforms. A good example is Reels of Instagram, which recently received special content on the app.
The latest company to copy TikTok is Snapchat. The platform also challenges TikTok with its latest feature, Spotlight.
Spotlight is a dedicated space that will feature the most interesting snapshots in the Snapchat community. Snapchat invites users to submit their snapshots for introduction in this newly released section.
As an incentive, the platform rushes to buy deals by offering $1 million a day, making the deals even sweeter. The cash will be distributed to users who create the most popular snaps of the day in the rest of 2020.
The company will reward users with $1 million per day, depending on “the total number of unique video views (calculated in Pacific Time) that Snap gets in a day compared to the performance of other Snaps that day.”
According to the company, the cash share is expected to reach “many” users within a day. Clear and easy-to-read snapshots must comply with Snapchat’s content guidelines and terms, and the creator must be at least 16 years old.
Spotlight is only available in a few countries, including the United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Norway, Sweden, Denmark, Germany, and France. The company plans to launch the same product in more regions soon.