YouTube is one of the largest streaming media platforms on the Internet and one of the biggest competitors of streaming media giant Netflix.
The platform is flooded with different content types, so there is something for everyone. But music streaming is what most people do. With the platform in place to help curb the spread of covid-19, music video streaming has reached unprecedented heights under the platform.
When it comes to streaming music, some people will listen to the music while doing other things, thus making video-based advertising ineffective for this audience. (I think this is why they introduced annoying pop-up windows that pause the music until you confirm that you are still watching (e.g. Netflix).)
This is why YouTube is now launching audio-based advertising. The platform said: “Because the music video streaming on YouTube has reached an unprecedented high level-every day more than 50% of logged-in viewers consume music content every day, and they consume music content for more than 10 minutes, so we are helping your brand Can be seen, heard and recognized along with music content.
To this end, YouTube also launched a “special channel group focused on music across popular genres” to promote more participation on the platform. The company has not provided any timetable, but has already begun testing beta audio ads.